Cliff Grubin

Originally hailing from New York, Cliff Grubin left the Big Apple in search of adventure. When his travels eventually brought him to Cairo, Egypt, he discovered a juice bar that served the freshest and most delicious mango juice he’d ever tasted – he was hooked!

Venturing throughout Asia and Africa for many years, he met holistic health practitioners and local gurus all over the world, learning and adopting the philosophy of a healthy lifestyle and the benefits of juice cleansing. His passion was further piqued as he immersed himself in work by juicing pioneer, Norman Walker and rawfoodist, Max Gerson MD, creator of Gerson Therapy, the wildly successful natural treatment that activates the body’s extraordinary ability to heal itself through an organic, vegetarian diet, raw juices, coffee enemas and natural supplements.

Finally settling in Ibiza a decade ago, he opened the juice bar Sejuiced, on the beautiful, bohemian shores of Benirras. But he wanted to take juicing one step further. Last year he founded iPurify, with a specific goal in mind – to provide a service and a product that delivers only the freshest, cold-pressed, live juices to your home, as a way to help others lead a healthier life.